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What You Can Expect To Find In The Digital Toolkit
Free eBook: All About Tonsils and Tonsillectomy
We’ve created a ready-to-use eBook for you to share with potential patients and parents of patients. The eBook contains information focused on educating patients on tonsil and adenoid anatomy, how and why tonsils and adenoids can become enlarged or infected and options for treatment. This is a great tool to share information with your patients, it can be used before your patient’s first visit or as a follow-up to help educate patients on the treatment options available. Share the eBook through social media, online ads, email, or by having them download it from your website. If you have questions about the eBook and how it can be used, please contact your local Smith and Nephew MyTonsils sales representative or contact us at MyTonsils.ContactUs@smith-nephew.com.
Web and Social Media Content and Ads
We have a variety of ready-to-use posts for Facebook and Twitter. We also provide you with one text ad and two media ads (three sizes for Google Ads and one sized for Facebook) for you to use for online advertising purposes. All images are licensed by MyTonsils and should be used with attribution. For more information about social media content and use, please contact your local Smith and Nephew MyTonsils sales representative or contact us at MyTonsils.ContactUs@smith-nephew.com.
You’ll find a customizable press release that is ready for you to share. In addition, we’ve also provided a sample press release for you to view for suggested options to include in your press release as well as a PR best practice tips and tricks sheet. If you are not sure about changes, please contact contact your local Smith and Nephew MyTonsils sales representative or us at MyTonsils.ContactUs@smith-nephew.com.
We’ve created some very short how-to videos, along with written instructions, on how to use each of the aforementioned items. Questions? please contact your local Smith and Nephew MyTonsils sales representative or contact us at MyTonsils.ContactUs@smith-nephew.com.
Using A Press Release Physicians
Using The eBook Physician
Posting on Twitter Physician
Posting on FB Physician
How to Create a Text & Display Ad Physician
Create an Ad on FB Physician
How To Sign Up & Use Facebook
How to Sign Up & Use Twitter
How to Sign Up & Use LinkedIn
Accessing and Using the Digital Toolkit Training Video
- eMarketer. More than 90% of US Moms Have a Social Media Account and They’re likely to be firing up Facebook. May 18, 2017. Accessed July 31, 2018. https://www.emarketer.com/Article/More-than-90-of-US-Moms-Have-Social-Media-Account/1015883
- Deloitte. Health care consumer engagement, No “one-size-fits-all” approach. 2015. Accessed July 31, 2018 https://www2.deloitte.com/content/dam/Deloitte/us/Documents/life-sciences-health-care/us-dchs-consumer-engagement-healthcare.pdf
- BabyCenter 21st Century Mom Insights Series. 2014 Millennial Mom Report. January 2014. Accessed July 31, 2018. https://www.babycenterbrandlabs.com/docs/BabyCenter_2014_Millennial_Mom_Report.pdf